I have been called The Joy Ambassador for years.
At first, it was simply a name that seemed to fit me. I have always been someone who looks for possibilities. I tend to notice beauty. I laugh easily. I love deeply. I can become ridiculously excited about a song, a place, a conversation, a beautiful building, a new idea, or a cup of coffee in exactly the right setting.
Joy comes naturally to me in many ways.
But over time, I have realized something important. When I talk about joy, I am not talking about being happy all the time. I am not talking about waking up every morning overflowing with enthusiasm. I am not talking about pretending that everything is wonderful when it clearly is not. And I am certainly not talking about denying pain, grief, disappointment, anger, loneliness, fear, or exhaustion.
Because life contains all of those things too. I know that. I have lived long enough to know it very well.
There are mornings when getting out of bed feels difficult. There are seasons when the future does not look particularly exciting. There are moments when loss knocks the wind out of you. There are relationships that hurt. There are dreams that do not happen the way you expected. There are bodies that ache, plans that fall apart, people who disappoint us, and circumstances we cannot simply think our way out of.
None of that means we have failed at joy.
That may be the most important thing I want people to understand about my philosophy.
Joy is not the absence of pain
Joy and pain are not opposites. They can exist in the same life. Sometimes they can exist in the same day. Sometimes they can exist in the same moment.
You can miss someone terribly and still laugh at a memory of them. You can be exhausted and still notice a beautiful sunset. You can be worried about tomorrow and still enjoy the coffee in your hand today. You can be grieving and still feel gratitude. You can be going through one of the hardest seasons of your life and still experience a moment that reminds you that life contains goodness too.
That moment matters.
I do not believe we need to erase everything difficult before we are allowed to experience joy. In fact, I think some of the most meaningful joy appears right in the middle of an imperfect life.
I am not interested in performing joy
There is a version of joy that can look very loud from the outside.
Big energy. Constant enthusiasm. Constant positivity. Everything is amazing. Everything is transformational. Every morning is a gift we leap out of bed to receive.
And if that genuinely reflects someone’s experience and personality, wonderful.
But that is not what I teach. It is not what I expect from myself. And it is certainly not what I expect from other people.
Because if someone is hurting, telling them they should feel wonderful can create one more burden. Now they are not only hurting. They may also begin wondering what is wrong with them because they are not happier.
I never want joy to become another standard people believe they are failing to meet.
Joy should not be a performance. It should not require a certain personality. You do not need to become louder. You do not need to become more energetic. You do not need to become relentlessly optimistic. You do not have to turn into someone else.
You simply need to begin noticing what is already there.
I believe joy begins with noticing
This may be the simplest explanation of my work.
I help people notice joy.
Not manufacture it. Not fake it. Not force it. Notice it.
Because joy is often much smaller than we expect.
It may be sitting on the porch with your coffee before anyone else is awake. It may be your dog resting his head on your knee. It may be hearing an old song at exactly the right moment. It may be a text from someone you have not heard from in years. It may be walking through a neighborhood you love. It may be seeing flowers blooming beside a parking lot. It may be laughing so hard with a friend that you temporarily forget everything you were worried about.
It may last an hour. It may last five minutes. It may last ten seconds.
It still counts.
One of the problems with joy is that we have made it too big. We look for extraordinary happiness while walking straight past hundreds of ordinary moments that could have given us something.
I am fascinated by those moments.
I think they are far more powerful than they appear.
What we notice matters
This is where my interest in the science of joy comes in.
Our brains are constantly deciding what deserves our attention. And human beings are remarkably good at noticing danger, problems, mistakes, threats, and things that might go wrong. That ability helped keep human beings alive for thousands of years. But it can also mean that the difficult parts of life become incredibly easy to see while the good parts barely register.
So part of cultivating joy is learning to help our attention linger somewhere else too.
Not instead of reality.
Alongside reality.
There may be ten difficult things happening in your life. I am not asking you to deny them. I am asking whether there is also one good thing worth noticing.
Because if we never notice those moments, they disappear almost as quickly as they arrive. But when we stop long enough to recognize them, experience them, speak about them, remember them, and share them, something begins to change.
This is one reason storytelling has become such an important part of my work.
When we tell the story of something good that happened to us, we do more than report an event. We return our attention to it. We experience part of it again. We strengthen the memory. And when someone else hears the story, joy has a chance to travel.
That is the heart behind Joy Story Hour.
Remember Joy.
Speak Joy.
Share Joy.
Multiply Joy.
The experience may have happened years ago. The joy does not necessarily have to stay there.
Joy does not require a perfect life
I think this belief sits underneath nearly everything I create.
You do not need to get your entire life together before you are allowed to enjoy it. You do not need to fix every relationship. You do not need to heal every wound. You do not need to reach every goal. You do not need more money, a better body, a different career, a perfect marriage, a beautiful house, or a passport full of stamps before your life becomes worthy of joy.
Those things may be wonderful. Some of them may even be important goals. But joy cannot always live somewhere out in the future.
Someday is a dangerous place to store your life.
I will be happy when.
I will relax when.
I will enjoy myself when.
I will finally start living when.
Sometimes when arrives. And then another when replaces it.
I would rather learn how to recognize what is worth loving now. Even while I am still building what comes next.
Some days joy is very small
There are days when joy may look like celebration. There are other days when joy looks like survival.
Sometimes joy is traveling somewhere you have dreamed about for years. Sometimes joy is making it through the afternoon. Sometimes it is a beautiful dinner with people you love. Sometimes it is finally changing into comfortable clothes and deciding you are finished with the world for the day.
Sometimes it is dancing. Sometimes it is resting. Sometimes it is creating something. Sometimes it is doing absolutely nothing productive and refusing to feel guilty about it.
There is no single correct expression of joy.
That matters to me.
Because I want joy to feel accessible. Especially to the person who is not currently living their best life. Especially to the person who feels overwhelmed. Especially to the person who thinks everyone else somehow received instructions for living that they missed. Especially to the person who hears the word joy and thinks that sounds nice, but I have bigger things to worry about right now.
That person is exactly who I care about.
You do not need an entirely different life.
Maybe you just need a different relationship with the life you already have.
I believe joy can be built
I do believe we can become more joyful people. But I do not think that happens by demanding happiness from ourselves.
I think it happens through practice.
We practice noticing. We practice remembering. We practice gratitude without pretending everything is fine. We practice curiosity. We practice connection. We practice creativity. We practice telling stories. We practice paying attention to the places, people, music, movement, environments, and experiences that make us feel more alive.
We begin learning our own patterns.
What restores me?
What drains me?
Where do I feel most like myself?
Who helps me feel more like myself?
What makes time disappear?
What brings me back into my body?
What reminds me that my life is larger than whatever problem I am currently facing?
Those questions matter.
Because joy is personal. What lights me up may do absolutely nothing for you. That is fine.
The goal is not for you to borrow my joy.
The goal is for you to discover yours.
Joy and honesty belong together
I do not believe in using joy to avoid difficult truths.
Sometimes the most joyful thing we can do is admit that something is not working. Sometimes joy requires a boundary. Sometimes it requires ending something. Sometimes it requires beginning again. Sometimes it requires grieving what we hoped would happen. Sometimes it means saying no. Sometimes it means saying yes before we feel completely ready. Sometimes it means admitting that we are tired of living according to everyone else’s expectations.
Joy is not always soft.
Sometimes joy asks for courage.
Sometimes the path toward a more joyful life begins with a very uncomfortable truth.
This is not about covering pain with positivity.
It is about building a life honest enough to hold both.
I am interested in sustainable joy
Not emotional fireworks. Not constant excitement. Not a never-ending high.
Something sturdier.
I want the kind of joy that can sit beside you when life gets complicated. The kind you can return to. The kind that becomes familiar enough that you recognize it when it appears. The kind that is woven into ordinary days. The kind that does not collapse the moment something goes wrong.
I want people to have memories they can reach for. Stories they can tell. People they can call. Places that restore them. Music that changes the atmosphere of a room. Rituals that remind them who they are. Small practices that help them come back to themselves.
That kind of joy has roots.
So what kind of Joy Ambassador am I?
I am not here to convince you that everything is wonderful. It isn’t.
I am not here to tell you that you should wake up thrilled about every day. You probably won’t.
I am not here to promise that the right mindset will remove every difficult thing from your life. It won’t.
I am here because I believe something much simpler.
Even in a complicated life, there are moments worth noticing. There are stories worth remembering. There are people worth loving. There are places worth returning to. There is beauty we routinely walk past. There are parts of ourselves we may have forgotten. There are small experiences that can bring us back to life for a moment.
And one moment can lead to another. Then another. And another.
Eventually, those moments begin to form something.
Not a perfect life.
A life you are actually present for.
A life in which pain is allowed to be pain and joy is allowed to be joy.
A life where the difficult parts do not get to tell the entire story.
That is the kind of joy I believe in.
That is the kind of joy I want to help people discover.
And that is what I mean when I call myself
The Joy Ambassador.
Joy Changes Everything!
Continue the Conversation
What does joy look like in your real everyday life right now?
I’d love to hear your thoughts in the comments. Some of my favorite conversations begin there, and I read every one.
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Until next time, may you find a little more joy in the ordinary.
— Deronda
The Joy Ambassador | Architect of Joy





Loved reading this and understanding more about your approach to joy, and it really resonates for me, I've always been someone focused on the small pleasures in life. On my mindfulness teacher training we talked a lot about the brains negativity bias and how can we online our mind towards more happiness and contentment, noticing what's here. I was so joyful this morning ti see it had finally rained. Look forward fo keep following you along x
Looking for this moments of joy are a great mindfulness practice, for sure!